CREATEiNNOVATE Programme - At a Glance

Film Hack and Project Development 7th - 9th March 2016, Toffee Factory, Newcastle upon Tyne

4 selected teams will meet with CREATEiNNOVATE's two key mentors, cross media story producer David Varela and technologist Tom Armitage, at a three day film ‘hack’ in Newcastle. Each team will present their feature idea and then work with the mentors to develop ideas and a strategy to utilise technologies to expand their films’ digital assets.

These sessions will be open and interactive and alongside ideas development will cover cross-platform storytelling, augmented reality gaming, building audiences and online narratives. 

There will also be guest lectures from project partners We Are The Tonic and Crowdfunder with an opportunity for them to feedback and advise on the projects.

The 4 x teams will continue to be mentored by either David, Tom or a bespoke chosen mentor as well as two who will receive remote guidance from We Are The Tonic/Crowdfunder as a preparatory step to taking their projects through their programme The FilmCrowd.

The FilmCrowd with We Are The Tonic and Crowdfunder

The FilmCrowd is a brand new innovative programme for filmmakers – over a 9 month period The FilmCrowd team will work with 2 feature filmmakers selected from CreateInnovate to provide practical and tailored crowdfunding and distribution expertise on their projects. This mentoring will support the filmmakers throughout the process of fundraising for distribution right through to the release of their film.
Filmmakers will also have the opportunity to learn more about the individual projects and specific topics through the FilmCrowd microsite, blogs and forums which are designed to provide a fundamental overview and contextual analysis to those thinking about their own film’s distribution.

Building Audiences, April 2016

Taking their developed idea participants will then start to develop their digital strategy incorporating new ways of generating income and reaching audiences.

A series of sessions will cover how to pitch and present a diy project as well as how to approach building audiences through marketing, branding and social media. It will address how to map an audience journey and build commercial awareness.

All sessions open to up to 60 filmmakers wishing to develop business and cross-media skills.

Visual Materials Support, May 2016

Each participant will have access to a fund of up to £1000 to support the development of their idea visually with a digital agency or technologist. They will submit a written proposal to access these funds and then spend the following 2 months developing and completing their proposal.

Digital Strategy, October 2016

In the final phase, with the support of their mentor, participants will utilise the skills developed on the programme to develop a digital strategy incorporating new ways of working across their entire slate and attend key markets as delegates to informally network.